The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

To be free it is not enough to beat the system, one must beat the system every day

A cow is a very good animal in the field; but we turn her out of a garden.

There is no wisdom in useless and hopeless sorrow.

Consultation and compliance can conduce little to the perfection of any literary performance; for whoever is so doubtful of his own abilities as to encourage the remarks of others, will find himself every day embarrassed with new difficulties, and will harass his mind, in vain, with the hopeless labour of uniting heterogeneous ideas, digesting independent hints, and collecting into one point the several rays of borrowed light, emitted often with contrary directions.

You teach your daughters the diameters of the planets and wonder when you are done that they do not delight in your company.

It may be observed in general that the future is purchased by the present. It is not possible to secure distant or permanent happiness but by the forbearance of some immediate gratification.