The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

Where no man thinks himself under any obligation to submit to another, and, instead of co-operating in one great scheme, every one hastens through by-paths to private profit, no great change can suddenly be made; nor is superior knowledge of much effect, where every man resolves to use his own eyes and his own judgment, and every one applauds his own dexterity and diligence, in proportion as he becomes rich sooner than his neighbour.

Allow children to be happy in their own way, for what better way will they find?

That the happiness of man may still remain imperfect, as wants in this place are easily supplied, new wants likewise are easily created; every man, in surveying the shops of London, sees numberless instruments and conveniencies, of which, while he did not know them, he never felt the need; and yet, when use has made them familiar, wonders how life could be supported without them. Thus it comes to pass, that our desires always increase with our possessions; the knowledge that something remains yet unenjoyed, impairs our enjoyment of the good before us.

If we estimate dignity by immediate usefulness, agriculture is undoubtedly the first and noblest science.

He that thinks he can afford to be negligent is not far from being poor.

Dishonor waits on perfidy. A man should blush to think a falsehood; it is the crime of cowards.