The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

No man can perform so little as not to have reason to congratulate himself on his merits, when he beholds the multitude that live in total idleness, and have never yet endeavoured to be useful.

Of riches it is not necessary to write the praise. Let it, however, be remembered that he who has money to spare has it always in his power to benefit others, and of such power a good man must always be desirous.

The art of the writer, like that of the player, is attained by slow degrees. The power of distinguishing and discriminating comick characters, or of filling tragedy with poetical images, must be the gift of nature, which no instruction nor labour can supply; but the art of dramatick disposition, the contexture of the scenes, the involution of the plot, the expedients of suspension, and the strategems of surprise, are to be learned by practice.

All knowledge is of itself of some value. There is nothing so minute or inconsiderable, that I would not rather know it than not. In the same manner, all power, of whatever sort, is of itself desirable. A man would not submit to learn to hem a ruffle, of his wife, or his wife's maid; but if a mere wish could attain it, he would rather wish to be able to hem a ruffle.

Nothing is more common than mutual dislike, where mutual approbation is particularly expected.

If you are idle, be not solitary; if you are solitary be not idle.