The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel JohnsonWhere no man thinks himself under any obligation to submit to another, and, instead of co-operating in one great scheme, every one hastens through by-paths to private profit, no great change can suddenly be made; nor is superior knowledge of much effect, where every man resolves to use his own eyes and his own judgment, and every one applauds his own dexterity and diligence, in proportion as he becomes rich sooner than his neighbour.
Samuel JohnsonGenius now and then produces a lucky trifle. We still read the Dove of Anacreon, and Sparrow of Catullus; and a writer naturally pleases himself with a performance which owes nothing to the subject.
Samuel JohnsonA short letter to a distant friend is, in my opinion, an insult like that of a slight bow or cursory salutation - a proof of unwillingness to do much, even where there is a necessity of doing something.
Samuel JohnsonAt length weariness succeeds to labor, and the mind lies at ease in the contemplation of her own attainments without any desire of new conquests or excursions. This is the age of recollection and narrative; the opinions are settled, and the avenues of apprehension shut against any new intelligence; the days that are to follow must pass in the inculcation of precepts already collected, and assertion of tenets already received; nothing is henceforward so odious as opposition, so insolent as doubt, or so dangerous as novelty.
Samuel Johnson