If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?
Sandy CarterWe have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
Sandy CarterSome CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.
Sandy Carter