I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Instead of failure being the outcome, failure became not trying. And it forced me at a young age to want to push myself so much further out of my comfort zone.

We don't have the luxury of time. We spend more because of how we live, but it's important to be with our family and friends.

With every obstacle that has happened to me in my life, my brain immediately says, ‘Where is the hidden blessing?’ In starting a business and growing a business, every day is learning how to manage obstacles.

My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

I shopped for body shapers for the first time in my life and I was horrified. They were thick - it was like wearing workout clothes and they all had a leg band on one side that showed through the pants.