I didn't like the way it looked in white trousers, and I couldn't find anything to work underneath them.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

There is a hidden blessing in the most traumatic things we go through in our lives. My brain always goes to, 'Where is the hidden blessing? What is my gift?'

Ensure that you do things differently from everyone else

I'd get kicked out of buildings all day long, people would rip up my business card in my face. It's a humbling business to be in. But I knew I could sell and I knew I wanted to sell something I had created. I cut the feet out of those pantyhose and I knew I was on to something. This was it.

What I most identify with is effortless fashion, looking as if someone's not put a lot of effort into their look.

I'd never worked in fashion or retail. I just needed an undergarment that didn't exist.