My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.

I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating. Most people attach failure to something not working out or how people perceive you. This way, it is about answering to yourself.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

I feel that women have been neglected, unnecessarily neglected and mistreated personally by the fashion industry and shapewear in that entire category was a definite place that we were neglected.

There is a hidden blessing in the most traumatic things we go through in our lives. My brain always goes to, 'Where is the hidden blessing? What is my gift?'

What I most identify with is effortless fashion, looking as if someone's not put a lot of effort into their look.

I didn't want women to walk out of the dressing rooms feeling depressed and wanting a cocktail.