I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.

Grit is not just simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an uncomfortable place, work hard to improve upon a given interest, and do it again and again.

Masters are not experts because they take a subject to its conceptual end. They are masters because they realize that there isn't one. On utterly smooth ground, the path from aim to attainment is in the permanent future.

Shoes are money well spent and a good metaphor for life: everything else in life may be awful but a shoe will cheer me up, lift my body and take an outfit up five levels. Plus, shoes are easy to carry and fun to collect.

We thrive not when we've done it all, but when we still have more to do.

The pursuit of mastery is an ever-onward almost.

Mastery is in the reaching, not in the arriving.