I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.

Pain is not a punishment. And pleasure is not a reward. You could argue that failure is not punishment and Success is not reward. They're just failure and success. You can choose how you respond.

Shoes are money well spent and a good metaphor for life: everything else in life may be awful but a shoe will cheer me up, lift my body and take an outfit up five levels. Plus, shoes are easy to carry and fun to collect.

Completion is a goal, but we hope it is never the end.

To reach an audacious goal, we sometimes benefit from having it lie just beyond our grasp.

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate—perfectionism—an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success—an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.

Mastery is in constantly wanting to close the gap between where you are and where you want to be.