Mastery is in the reaching, not in the arriving.

Grit is not just simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an uncomfortable place, work hard to improve upon a given interest, and do it again and again.

Pain is not a punishment. And pleasure is not a reward. You could argue that failure is not punishment and Success is not reward. They're just failure and success. You can choose how you respond.

Success is a label that the world confers on you, but mastery is an ever-onward 'almost.'

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate—perfectionism—an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success—an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.

Mastery is in the reaching, not in the arriving.

I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.