Mastery is in the reaching, not in the arriving.

Pain is not a punishment. And pleasure is not a reward. You could argue that failure is not punishment and Success is not reward. They're just failure and success. You can choose how you respond.

The pursuit of mastery is an ever-onward almost.

Masters are not experts because they take a subject to its conceptual end. They are masters because they realize that there isn't one. On utterly smooth ground, the path from aim to attainment is in the permanent future.

I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.

Coming close to what you thought you wanted can help you attain what you never dreamed you could.

Shoes are money well spent and a good metaphor for life: everything else in life may be awful but a shoe will cheer me up, lift my body and take an outfit up five levels. Plus, shoes are easy to carry and fun to collect.