Pain is not a punishment. And pleasure is not a reward. You could argue that failure is not punishment and Success is not reward. They're just failure and success. You can choose how you respond.

Mastery is in constantly wanting to close the gap between where you are and where you want to be.

Masters are not experts because they take a subject to its conceptual end. They are masters because they realize that there isn't one. On utterly smooth ground, the path from aim to attainment is in the permanent future.

We thrive not when we've done it all, but when we still have more to do.

Completion is a goal, but we hope it is never the end.

Pain is not a punishment. And pleasure is not a reward. You could argue that failure is not punishment and Success is not reward. They're just failure and success. You can choose how you respond.

I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.