Coming close to what you thought you wanted can help you attain what you never dreamed you could.

Masters are not experts because they take a subject to its conceptual end. They are masters because they realize that there isn't one. On utterly smooth ground, the path from aim to attainment is in the permanent future.

Mastery is in constantly wanting to close the gap between where you are and where you want to be.

To reach an audacious goal, we sometimes benefit from having it lie just beyond our grasp.

I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.

Shoes are money well spent and a good metaphor for life: everything else in life may be awful but a shoe will cheer me up, lift my body and take an outfit up five levels. Plus, shoes are easy to carry and fun to collect.

Mastery is in the reaching, not in the arriving.