From the moment the organizer enters a community he lives, dreams... only one thing and that is to build the mass power base of what he calls the army. Until he has developed that mass power base, he confronts no major issues.... Until he has those means and power instruments, his tactics are very different from power tactics. Therefore, every move revolves around one central point: how many recruits will this bring into the organization, whether by means of local organizations, churches, service groups, labor Unions, corner gangs, or as individuals.
Saul AlinskyThe organizers first job is to create the issues or problems, and organizations must be based on many issues. The organizer must first rub raw the resentments of the people of the community; fan the latent hostilities of many of the people to the point of overt expression. He must search out controversy and issues, rather than avoid them, for unless there is controversy people are not concerned enough to act. . . . An organizer must stir up dissatisfaction and discontent.
Saul Alinsky