Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul AlinskyOneโs concern with the ethics of means and ends varies inversely with oneโs personal interest in the issue.
Saul AlinskyDo one of three things. One, go find a wailing wall and feel sorry for yourselves. Two, go psycho and start bombing - but this will only swing people to the right. Three, learn a lesson. Go home, organize, build power and at the next convention, you be the delegates.
Saul AlinskyThe thirteenth rule of radical tactics: Pick the target, freeze it, personalize it, and polarize it.
Saul AlinskyA Marxist begins with his prime truth that all evils are caused by the exploitation of the proletariat by the capitalists. From this he logically proceeds to the revolution to end capitalism, then into the third stage of reorganization into a new social order of the dictatorship of the proletariat, and finally the last stage -- the political paradise of communism.
Saul Alinsky