Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.
Saul BassYou know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.
Saul BassThere is nothing glamorous in what I do. I'm a working man. Perhaps Iโm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul BassInteresting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Saul BassI want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
Saul Bass