Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because youโre timid about it. But often, this turns out to be the best idea of all.
Saul BassFailure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Saul BassThere is nothing glamorous in what I do. I'm a working man. Perhaps Iโm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul BassTry to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
Saul BassThe nature of process, to one degree or another, involves failure. You have at it. It doesnโt work. You keep pushing. It gets better. But itโs not good. It gets worse. You got at it again. Then you desperately stab at it, believing โthis isnโt going to work.โ And it does!
Saul BassMy initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul Bass