My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassWhether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.
Saul BassTry to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
Saul BassSometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because youโre timid about it. But often, this turns out to be the best idea of all.
Saul BassThere is nothing glamorous in what I do. I'm a working man. Perhaps Iโm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul BassInteresting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Saul BassMy initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul Bass