My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassHave you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
Saul BassYou know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.
Saul Bass