I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares.
Saul BassHave you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
Saul BassThere is nothing glamorous in what I do. I'm a working man. Perhaps Iโm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Saul BassSometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because youโre timid about it. But often, this turns out to be the best idea of all.
Saul Bass