All great tasks test our motivation. It's easy to court ideas over beers and change the world with napkin sketches, but like most things taken home from bars, new challenges arise the next day. It's in the morning light when work begins, and grand ideas (or barroom conquests) lose their luster. To do interesting things requires work and it's no surprise we abandon demanding passions for simpler, easier, more predictable things.
Scott BerkunInnovative ideas are rarely rejected on their merits; theyโre rejected because of how they make people feel. If you forget peopleโs concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, youโre setting yourself up to fail.
Scott BerkunBig thoughts are fun to romanticize, but it's many small insights coming together that bring big ideas into the world.
Scott Berkun