My intent is simply to know my material so well that I'm very comfortable with it. Confidence, not perfection, is the goal.
Scott BerkunIt seems that bad advice that's fun will always be better known than than good advice that's dull-no matter how useless that fun advice is.
Scott BerkunFor centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong.
Scott BerkunCommit yourself to taking enough risks that you will fail some of the time. If you're not failing, we're not doing something sufficiently difficult or creative.
Scott BerkunIt's only through effort that we learn what an idea actually is, and if our passion for it will last or fade. There is no shame in failure - all makers fail. But it's hard to respect someone who never tries, even once, to do something good that's always on their mind. If you're worried about how good your idea is, you're worrying about the wrong thing.
Scott Berkun