Competing is exciting and winning is exhilarating, but the true prize will always be the self-knowledge and understanding that you have gained along the way.
Sebastian CoeI believed that we had to answer the question: Why are we doing this? And it wasnโt until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.
Sebastian Coe