I believed that we had to answer the question: Why are we doing this? And it wasn’t until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.

I've always felt that long, slow distance produces long, slow runners.

I became a great runner because if you're a kid in Leeds and your name is Sebastian you've got to become a great runner.

I believed that we had to answer the question: Why are we doing this? And it wasn’t until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.

It is really important that we promote competitive support in schools. It is very important that we recognise that has to be underpinned by good quality physical education and by getting people into patterns of exercise.

This is not going to be business as usual. This is business unusual

The London Games will be designed for the athletes and we will provide them with the very best venues and the very best conditions to pursue their sporting dreams in London.