Vision is a romantic thing. We have got into 'talent identification'. I am much more interested in passion - finding people who are really excited about doing something.
Sebastian CoeSport is a universal language, building more bridges between people than anything else I can think of.
Sebastian CoeI believed that we had to answer the question: Why are we doing this? And it wasnโt until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.
Sebastian Coe