Throughout my athletic career, the overall goal was always to be a better athlete than I was at the moment – whether next week, next month or next year. The improvement was the goal. The medal was simply the ultimate reward for achieving that goal.
Sebastian CoeI believed that we had to answer the question: Why are we doing this? And it wasn’t until we started to articulate, internally as an organisation, that it was about using the Games to inspire young people to participate in sports that we each understood what we had to do.
Sebastian CoeIt is to create the best Games the world has ever seen by unlocking the UK's unrivalled passion for sport, by delivering the best Games for athletes to compete in, by showcasing London's unmatched cultural wealth and diversity and by creating a real and lasting legacy.
Sebastian CoeNobody ever becomes an expert parent. But I think good parenting is about consistency. Its about being there at big moments, but its also just the consistency of decision making. And its routine.
Sebastian Coe