The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

If what we are doing is not seen by some people as science fiction, it's probably not transformative enough

You can make money without doing evil.

We wouldn't survive if people didn't trust us.

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.

It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.

The name was supposed to be 'Googol,' which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed.