Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

If you had all the world's information directly attached to your brain, or an artificial brain that was smarter than your brain, you'd be better off.

You can make money without doing evil.

I'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

It's not enough not to be evil. We also actively try to be good.

If what we are doing is not seen by some people as science fiction, it's probably not transformative enough