It's not enough not to be evil. We also actively try to be good.

You always hear the phrase, money doesn't buy you happiness. But I always in the back of my mind figured a lot of money will buy you a little bit of happiness. But it's not really true. I got a new car because the old one's lease expired.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

I'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it.

People try new things all the time. By now, the people who succeed have to be very sophisticated.

Too many rules will stifle innovation.