We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

You can make money without doing evil.

The name was supposed to be 'Googol,' which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed.

We are currently not planning on conquering the world.

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.