We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

We wouldn't survive if people didn't trust us.

The name was supposed to be 'Googol,' which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed.

As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.

As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work.

Ultimately you want to have the entire world's knowledge connected directly to your mind.