We came up with the notion that not all web pages are created equal. People are – but not web pages.

You always hear the phrase, money doesn't buy you happiness. But I always in the back of my mind figured a lot of money will buy you a little bit of happiness. But it's not really true. I got a new car because the old one's lease expired.

As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

Ultimately you want to have the entire world's knowledge connected directly to your mind.

If what we are doing is not seen by some people as science fiction, it's probably not transformative enough

People try new things all the time. By now, the people who succeed have to be very sophisticated.