We came up with the notion that not all web pages are created equal. People are – but not web pages.

We wouldn't survive if people didn't trust us.

Too many rules will stifle innovation.

In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.

People try new things all the time. By now, the people who succeed have to be very sophisticated.

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole.