The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

It's unlikely that you'll create something scarce without doing something risky to get there.

The most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.