It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.
Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.
You can either fit in or stand out. Not both.
The scalable, profitable strategy is to change the game, not to become the most average.
Powerful advertising is anticipated, personal, and relevant.
It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.