When you see the world as it is, but insist on making it more like it could be, you matter.

Now: For those of you who are lazy I can offer no hope: death will not bring you an eternal resting place. You may rest, if this is your wish, for a while. Not only must you use your abilities after death, however, but you must face up to yourself for those that you did not use during your previous existence.

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.

When you focus on delighting an audience you care about, you strip the masses of their power.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.

There is no other way to change your physical reality but by changing your thoughts.