When you see the world as it is, but insist on making it more like it could be, you matter.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

The true power is in the imagination which dares to speculate upon that which is not yet. The imagination, backed by great expectations, can bring about almost any reality within the range of probabilities.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Correct is fine but it is better to be interesting

My mother-in-law is obsessed with clowns.

You don't launch a popular blog, you build one. The writing isn't the hard part, it's the commitment.