Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

It's unlikely that you'll create something scarce without doing something risky to get there.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

Try is the opposite of hiding.