Now: For those of you who are lazy I can offer no hope: death will not bring you an eternal resting place. You may rest, if this is your wish, for a while. Not only must you use your abilities after death, however, but you must face up to yourself for those that you did not use during your previous existence.
SethMarketing by interrupting people isnโt cost-effective anymore. You canโt afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
SethGiving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
SethIf your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
Seth