Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Don’t try to make a product for everybody, because that is a product for nobody.

Correct is fine but it is better to be interesting

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

To act in an independent manner, you must begin to initiate action that you want to occur physically by creating it in your own being. This is done by combining belief, emotion and imagination, and forming them into a mental picture of the desired physical result.

The very fact that it might not work is precisely why you should and must do this.

People do not buy goods and services. They buy relations, stories and magic.