Powerful advertising is anticipated, personal, and relevant.

Expectations are the engines of our perceptions.

You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

You can either fit in or stand out. Not both.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.