Powerful advertising is anticipated, personal, and relevant.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Try is the opposite of hiding.

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.