Powerful advertising is anticipated, personal, and relevant.

You can either fit in or stand out. Not both.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

You must watch the pictures that you paint with your imagination. Your environment and the conditions of your life at any given time are the direct result of your own inner expectations. If you imagine dire circumstances, ill health or desperate loneliness, these will be 'automatically' materialized, for these thoughts themselves bring about the conditions that will give them a reality in physical terms. If you would have good health then you must imagine this as vividly as you fearfully imagine ill health.

A generation that hates war will not bring peace. A generation that loves peace will bring peace.

It's easier to love a brand when the brand loves you back.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.