Powerful advertising is anticipated, personal, and relevant.

I'm not sure there's any number of Facebook likes that can replace a hug.

The very fact that it might not work is precisely why you should and must do this.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do.