Powerful advertising is anticipated, personal, and relevant.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

I'm not sure there's any number of Facebook likes that can replace a hug.

Marketers need to spend less time making promises and more time keeping them.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.