Try is the opposite of hiding.

The true power is in the imagination which dares to speculate upon that which is not yet. The imagination, backed by great expectations, can bring about almost any reality within the range of probabilities.

Marketers need to spend less time making promises and more time keeping them.

You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

When you see the world as it is, but insist on making it more like it could be, you matter.

Do not place the words of ANYONE above the feelings of your own being. You can learn much from others, but the deepest knowledge must come from within yourself.