Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.
Marketing that works is marketing that people choose to notice.
You get what you concentrate upon. There is no other main rule.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Powerful advertising is anticipated, personal, and relevant.
It's unlikely that you'll create something scarce without doing something risky to get there.