The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

People do not buy goods and services. They buy relations, stories and magic.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.

It's never too late to redefine self-control, to change long-ingrained habits, and to do the work you're capable of.

Either you’re going to tell stories that spread, or you will become irrelevant.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.