Donโt try to change someoneโs worldview is the strategy smart marketers follow. Donโt try to use facts to prove your case and to insist that people change their biases. You donโt have enough time and you donโt have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
SethWe believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.
Seth