More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
SethThe magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.
SethWhat could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
Seth