If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

Ordinary thinking and ordinary effort are almost never enough to generate leadership.

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

When you see the world as it is, but insist on making it more like it could be, you matter.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

Marketing that works is marketing that people choose to notice.

And when you realize that you form the events of your life in the same way, you will learn to take hold of your entire consciousness in whatever aspect it shows itself in this life. Through all of this you must realize that you are not powerless. Remember, also, that this life is a dimension of experience and reality even if it is, in contrast, a dream in a higher level of reality in which you have your larger consciousness.