The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Powerful advertising is anticipated, personal, and relevant.

Expectations are the engines of our perceptions.