When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist
You can either fit in or stand out. Not both.
The scalable, profitable strategy is to change the game, not to become the most average.
People do not buy goods and services. They buy relations, stories and magic.
I believe that all creativity and consciousness is born in the quality of play, as opposed to work, in the quickened intuitional spontaneity that I see as a constant through all my own existences, and in the experience of those I know.