You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

You will not understand your part within the framework of nature until you actually see yourselves in danger of tearing it apart.

In basic terms, civilization is dependent upon the spontaneity and fulfillment of the individual. Your civilization is in sad straits. Not because you are allowed spontaneity or fulfillment to individuals, but because you are denied it, and because your institutions are based upon that premise.

Marketers need to spend less time making promises and more time keeping them.