The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

The ends do not justify the means

Just because you’re winning a game doesn’t mean it’s a good game.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Alas, there isn't a pain-free way to achieve your goals.

People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.

The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.