The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

If you want to know what you think of yourself, then ask yourself what you think of others and you will find the answer.

Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.

Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.

It is not virtuous in any way to put yourself down, or to punish yourself, because you do not feel you have lived up to your best behavior at any given time.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.