The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

Marketing that works is marketing that people choose to notice.

Expectations are the engines of our perceptions.

Consciousness is, among other things, a spontaneous exercise in creativity.

The present is the point of power.

The very fact that it might not work is precisely why you should and must do this.

Either you’re going to tell stories that spread, or you will become irrelevant.