If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.

It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.

As I have told you before, in a manner of speaking you are given the gifts of gods. Your beliefs become reality. What you believe is, and becomes real in your experience. There is no area in your life to which this does not apply.

The best time to do great customer service is when a customer is upset.

A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today.

Expectations are the engines of our perceptions.

Ordinary thinking and ordinary effort are almost never enough to generate leadership.