If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
SethIf your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
SethIt's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.
Seth