The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

Ordinary thinking and ordinary effort are almost never enough to generate leadership.

The most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.