When your ideas about yourself change, so does your experience.
The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.
It's unlikely that you'll create something scarce without doing something risky to get there.
Powerful advertising is anticipated, personal, and relevant.
Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.
Marketers need to spend less time making promises and more time keeping them.