We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).

We can't suddenly quit a job and then race to find a form of art that will pay off before the next mortgage payment is due. Creating art is a habit, one that we practice daily or hourly until we get good at it … Art isn’t about the rush of victory that comes from being picked. Nor does it involve compliance. Art in the post-industrial age is a lifelong habit, a stepwise process that incrementally allows us to create more art.

When you fall in love with the system, you lose the ability to grow.

The scalable, profitable strategy is to change the game, not to become the most average.

Either you’re going to tell stories that spread, or you will become irrelevant.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.