We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.
SethThe linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these.
SethRather than simply interrupting a television show with a commercial or barging into the consumerโs life with an unannounced phone call or letter, tomorrowโs marketer will first try to gain the consumerโs consent to participate in the selling process.
Seth