Don’t try to make a product for everybody, because that is a product for nobody.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.

The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).

The past existed in multitudinous ways. You only experienced one probable past. By changing this past in your mind, now, in your present, you can change not only its nature but its effect, and not only upon yourself but upon others.