Don’t try to make a product for everybody, because that is a product for nobody.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

It’s better to make a decision, even the wrong one, than to be in limbo.

Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.