Physical reality springs from the imagination, which follows the path of your beliefs

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

The scalable, profitable strategy is to change the game, not to become the most average.