It's unlikely that you'll create something scarce without doing something risky to get there.
Marketing that works is marketing that people choose to notice.
If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
Marketers need to spend less time making promises and more time keeping them.
Powerful advertising is anticipated, personal, and relevant.
To act in an independent manner, you must begin to initiate action that you want to occur physically by creating it in your own being. This is done by combining belief, emotion and imagination, and forming them into a mental picture of the desired physical result.