The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.

People do not buy goods and services. They buy relations, stories and magic.

It doesn't matter if you're right, it matters if you are understood.

Stop advertising and start innovating.

The search for the right answer is the enemy of art.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Now: For those of you who are lazy I can offer no hope: death will not bring you an eternal resting place. You may rest, if this is your wish, for a while. Not only must you use your abilities after death, however, but you must face up to yourself for those that you did not use during your previous existence.