The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

It's sad and upsetting when you see somebody crying hysterically, but at the same time it's real funny.

I don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.

If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.