The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

You must watch the pictures that you paint with your imagination. Your environment and the conditions of your life at any given time are the direct result of your own inner expectations. If you imagine dire circumstances, ill health or desperate loneliness, these will be 'automatically' materialized, for these thoughts themselves bring about the conditions that will give them a reality in physical terms. If you would have good health then you must imagine this as vividly as you fearfully imagine ill health.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.

We see what we believe, not the other way around.