If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.
People do not buy goods and services. They buy relations, stories and magic.
Knowing what to do is very, very different than actually doing it.
Correct is fine but it is better to be interesting
Alas, there isn't a pain-free way to achieve your goals.
Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.